Why You’re Losing Listings You Don’t Even Know About
Most agents think they have a listings problem.
They don’t.
They’ve got a connections problem.
After working with 300+ high-performance agencies, here’s what I’ve consistently seen:
Most real estate agents only speak to 20–30% of their database each year.
That means it takes five years to cycle through everyone.
And by then?
Half of those people have already sold—with someone else.
This is why you see agents scrambling for stock, dropping their fees, or getting stuck hoping something lands from an open home.
They’re always behind the eight ball because they’re not front of mind soon enough.