Your industry has accepted something absurd as normal: losing 50% of agents in their first year.

Think about it. We’ve normalised failing half our new talent. Somehow, this is acceptable.

We’ve created an industry that celebrates top performers while simultaneously expecting most people to fail. This isn’t just wrong—it’s terrible business.

It’s 2025. With all our supposed advancement, most brokerages still hand new agents a desk and a phone and call it “training.”

Meanwhile, we drown these same agents in:

• Complex CRMs they don’t understand
• Technology that distracts more than it helps
• Social media strategies before they can even have a basic conversation

We’re not just losing agents—we’re crushing dreams and wasting potential.

The damage extends far beyond recruitment fees and training time:

• Your reputation gets damaged with every departure
• Opportunities vanish with every lost agent
• Your business cycles through instability
• Growth becomes impossible

This perpetual cycle keeps you from ever reaching your potential.

Why does this continue? Because too many agencies run commodity-based businesses. They focus on replacement, not retention.

They think better splits or newer tech will solve everything. Hard truth: most principals invest more in marketing than people.

• You’ll spend months perfecting your brand but expect agents to succeed on their own
• You’ll pay thousands for new software but nothing for proper development
• You prioritise recruiting over retention every time

Here’s what happens when you actually invest in people:

My real estate business doubled agent income from $150,000 to $300,000 per producer. How many agents did we lose to competitors?

Zero. Not one.

Why? We built something they couldn’t get anywhere else. We created value unique to our business. We made success predictable.

The solution isn’t complicated:

1. Create a real cultural program. Not empty wall words. Establish core values people actually live by. Run monthly accountability checks.
2. Build systems that visibly improve performance. Set up campaign management teams that free agents to focus on dollar-producing activities.
3. Treat agents like assets, not commodities. Develop them instead of expecting them to fail.
4. Make success probable, not just possible. Change the question from “Will they make it?” to “How far can they go?”

Stop accepting 50% turnover as normal. Stop treating agents like interchangeable parts. Stop pretending a desk and phone lead to success.

 

Here’s the truth: if your agents can get the same thing anywhere else, that’s where they’ll go.

Build something unique, valuable, and genuine—they won’t just stay. They’ll help you build something extraordinary.

The choice is yours: accept failure or build for success.

Ready to transform your real estate business? Book a brainstorm session today to identify the gaps in your business and make a plan to fix them.

[Book Your Brainstorm Session Now →]