If you’re waiting for the perfect agent to walk through your door, you’ve already lost them.

Here’s the reality: while you’re waiting, your competitors are building relationships, running systems, and positioning themselves as the agency of choice. Meanwhile, you’re stuck with the same underperforming team, wondering why the good agents never seem interested.

The problem isn’t the talent pool. It’s the myths you believe about recruitment.

Let me break down the three biggest recruitment myths that are costing you the best agents in your market.

You tell yourself the top performers are locked into their current agencies. They’re happy. They’re not looking.

Wrong.

Top performers are always open to conversation when the right opportunity shows up in the right way. The difference is they’re not scrolling Seek at 11pm on a Tuesday night. They’re not desperate. They’re discerning.

The issue is most business leaders wait for the perfect resume to land on their desk. By the time that happens, someone else has already built the relationship. The decision’s been made before you even knew the agent was movable.

High performers don’t need to look. They get found. And if you’re not the one finding them, your competition is.

Here’s what most principals do: they treat recruitment like a listing presentation. They pitch their agency. They talk about their market share, their brand, their systems.

But recruitment isn’t about convincing someone your business is great. It’s about understanding what matters to them and showing how you meet those needs better than anyone else.

When you lead with what you’ve got, you sound like every other agency. When you lead with what they need, you become the obvious choice.

This shift changes everything. Instead of hoping they’re impressed by your pitch, you’re demonstrating you actually understand what drives them. You’re not selling. You’re solving.

You need an agent. You post a job ad. You interview a few people. You hire someone. Job done.

Until three months later, they’re underperforming. Or they leave. And you’re back to square one.

Recruitment isn’t an event. It’s a pipeline game.

The agencies winning right now have systems to identify, connect with, and nurture potential recruits long before they’re ready to move. By the time these agents are open to a change, the relationship is already strong. The trust is built. The decision is easy.

If you’re only recruiting when you have a gap, you’re always going to be reactive. You’ll take whoever’s available rather than who’s actually right for your business.

Every day you believe these myths, you’re making recruitment harder than it needs to be. You’re losing agents to competitors who understand the game. You’re settling for average when exceptional agents are right there in your market.

But here’s the good news: once you break these myths, everything changes.

You stop waiting and start building relationships year-round. You position yourself as a real estate mentor and the leader agents actually want to work with. You create systems that make recruitment predictable instead of painful.

The principals who consistently attract top talent don’t believe these myths. They know:

• Great agents are always listening to the right opportunity
• Recruitment is about understanding needs, not pitching features
• Building a pipeline beats reactive hiring every single time

They run recruitment systems that work in the background, positioning them as the agency of choice long before an agent is ready to move.

And when that agent finally decides to make a change? The decision’s already made. They’re calling you.

If you want to attract high-quality agents to your team, you need to stop believing these myths and start building the systems that actually work.

The question is: are you going to keep losing great agents to competitors who get this? Or are you ready to position yourself as the obvious choice in your market?

Book a Brainstorm Call – Let’s talk about building a recruitment system that brings top agents to you.